Sailor Jerry
28 Mar 2012
Steven Grasse, president of Philadelphia ad agency Quaker City Mercantile, acquired the rights to Sailor ...
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Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
/MediaCom 62 2 ( ) Philadelphia Choccy Philly JWT London/PHD 52 ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
people talk about using products. He gives the example of Philadelphia cheese; a search for 'Philadelphia not city, not film' may reveal only a few mentions. Looking at the category of cream cheese ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
supermarket, where you will find the new Philadelphia spread blended with Cadbury's milk chocolate ... -respecting brand should want to be integral to. Cadbury and Philadelphia, conversely, is a marriage made between ... -touch and temporary or solid and longer-term, they need to pass, as Cadbury-Philadelphia does, the Triangle Test ...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign ... . The launch of Philadelphia with Cadbury in the UK follows the launch of Philadelphia with Milka in other ...
Kraft to axe 200 Cadbury jobs
07 Dec 2011 | by John Reynolds
The US company, which owns brands including Kenco, Milka, Philadelphia and Cadbury's Dairy Milk, made a pledge in 2010 not to axe British staff, following Kraft's controversial takeover of Cadbury. The job cuts will hit Cadbury's Bournville factory in Birmingham, along with employees working in North ...
Resist the 'marketing handbag', says Fielding
20 Oct 2011 | by Maisie McCabe
year, soft-cheese manufacturer Philadelphia, chewing gum Trident, and Oreo biscuits. Fielding said ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
that approach in its latest Philadelphia Local heroes campaign, which asked the public for their Philly ...
Kraft to split into two companies
04 Aug 2011 | by Oliver Luft
, Philadelphia cream cheese and Maxwell House coffee, and has estimated annual revenues of $16bn, by the end ...
Kraft commits to upping its adspend
23 Feb 2011 | by John Reynolds
In a financial update, Kraft executives also re-emphasised to investors its plan to focus on the company s power brands, which include Kenco, Philadelphia, Dairylea and Terry's chocolate. Tim McLevish, Kraft chief financial officer, said spend on "advertising and consumer programmes" would be upped ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
