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Branding brief: Kraft Foods unveils fresh look for Philadelphia

Kraft Foods has unveiled a fresh look for its cream cheese brand, Philadelphia. From next month

The week in Marketing: 28 October 2008

Zilli to front a six-week promotion of its Philadelphia brand. The campaign, created by MediaVest, centres on videos in which Zilli follows a recipe featuring Philadelphia as a cooking ingredient. Each ...

The Marketing Profile: Brian Sullivan of BSkyB

first. Career history 1985-88 Promotions manager, Philadelphia Phillies 1988-89 Marketing director ...

Sector Insight: Cheese - Cheese tries to overturn image

54 50 6= Cheestrings 53 49 6= Philadelphia 53 ... ,133,913 3 Philadelphia Splendips 2,400,745 4 Light Philadelphia 2,046,989 5 ... 1,319,488 8 Cathedral City 1,186,968 9 Philadelphia Garlic Herbs ...

Profile: Turning Heinz upside-down - Suzanne Douglas, chief marketing officer, Heinz UK & Ireland

-1992: Senior brand manager, Philadelphia, Kraft Australia 1992-1996: Business manager for ice-cream, rising ...

Raymond Snoddy on media: A potent brain wave for newspapers

for six brands - Walkers Sensations, Garnier Nutrisse, Guinness, Kraft Philadelphia, Toyota Yaris ...

Adwatch: The weekly analysis of advertisement recall

Saatchi/MediaCom 47 12= (-) Kraft Philadelphia JWT London/Starcom Mediavest ...

Brand Health Check: Bernard Matthews

, Philadelphia and Pringles, and Richard Tolley, marketing director of foods at Dairy Crest, how the brand can ...

Marketing Mix: Name that brand

This family-owned confectionery brand was launched in 1892 in Philadelphia in the US.

Adwatch: The weekly analysis of advertisement recall

(-) Kraft Philadelphia JWT/Starcom Mediavest 57 Splendips 4 (1=) Tesco ...

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