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Bauer Media partners Kraft for Philly in 5 campaign

the positioning of its Philadelphia brand.

Channel 4 to screen Black Cab Sessions

on six musical US cities Memphis, New Orleans, Nashville, New York, Athens (Georgia) and Philadelphia ...

Shortlist for Media Week Awards 2010 announced

Media for Cadbury Wispa Gold Starcom MediaVest Group for Kraft Philadelphia ZenithOptimedia for O2 ...

UKTV in Kraft Foods deal

, Philadelphia, will fund a new cookery format featuring TV chef Simon Rimmer....brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... at goodfoodchannel.co.uk; on-pack support and national press activity. Philadelphia will sponsor all editorial ... branding on five million Philadelphia packs, be an integral part of a comprehensive advertorial campaign ...

Targeted campaigns can tap into nostalgic consumers

Ketchup (launched 1876), Philadelphia cream cheese (launched 1880) and Toblerone (launched 1908), among ...

 

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