The Week in Healthcare - ERT hires Scott Partnership
20 Aug 2009 | by Gemma O'Reilly
ERT, the Philadelphia-based technology provider for clinical trials, has hired its first PR agency
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Healthcare: The Week in Healthcare
21 Aug 2009
ERT, the Philadelphia-based technology provider for clinical trials, has hired its first PR agency to roll out a global campaign. Cheshire-based The Scott Partnership will develop and manage a campaign for ERT aimed at increasing its worldwide visibility. Carnegie Weight Management has called in Brahm ...
MSNBC moves into hyperlocal market with EveryBlock acquisition
18 Aug 2009 | by Dan Leahul
Angeles, Miami, New York, Philadelphia, San Francisco, San Jose, Washington DC and Seattle. Today ...
Nike 'hyperize' by Wieden & Kennedy Portland
07 Aug 2009 | by Kate Nettleton
Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er s Andre Iguodala, Cleveland Cavs Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap. Four cut down 30-second spots will launch later in the month. ...
Kraft Foods kicks off £300m media review
30 Jul 2009 | by Ian Darby
Philadelphia cheese and Kenco coffee, last reviewed its media arrangements five years ago, when it asked roster ...
Kraft Foods calls pitch to build first pan-European digital roster
16 Jul 2009 | by Matt Williams
A number of UK shops have been contacted regarding the business, with pitches expected to be held at the end of the summer. The process is being handled by CreativeBrief, and will incorporate all of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ...
Sector Insight: Cheese
17 Jun 2009 | by Jane Bainbridge
the biggest share, with just over 60% of value sales. Kraft-owned Philadelphia is the leading soft ... Dairylea (Kraft) 97 5 112 6 -13 3 Philadelphia (Kraft) 68 3 63 3 8 4 ...
Vegemite asks the public to name historic new spread
15 Jun 2009 | by Jennifer Whitehead
the 'Philly-Mite'. Philly refers to Philadelphia Cream Cheese - another brand owned by Kraft Foods. Simon ...
Metro International sells US operations to former CEO
11 May 2009 | by Daniel Farey-Jones
with the Boston Globe. Including the other editions in New York and Philadelphia, Metro in the US has a total ...
Targeted campaigns can tap into nostalgic consumers
06 May 2009 | by Sue Unerman
Ketchup (launched 1876), Philadelphia cream cheese (launched 1880) and Toblerone (launched 1908), among ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
