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Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

that approach in its latest Philadelphia Local heroes campaign, which asked the public for their Philly ...

Kraft commits to upping its adspend

In a financial update, Kraft executives also re-emphasised to investors its plan to focus on the company s power brands, which include Kenco, Philadelphia, Dairylea and Terry's chocolate. Tim McLevish, Kraft chief financial officer, said spend on "advertising and consumer programmes" would be upped ...

Helen Edwards on Branding: Revise your social skills

in the distribution of air-conditioning brands in a Philadelphia suburb. He showed that the consumption pattern could ...

Kraft opens up pitch for Kenco account

formal review of the whole Kenco business. JWT also holds Kraft Foods Philadelphia and Dairylea ...

Kraft streamlines European direct roster

creatively." Kraft brands include Kenco coffee, Terry's Chocolate Orange, Philadelphia and Dairylea ...

Public Affairs: Kraft hires Lexington for 'healthy food' debate

. The maker of household brands including Dairylea, Philadelphia, Toblerone and Kenco has been something of a ...

Mouton Cadet in deal with Old Vic

of The Philadelphia Story starring the theatre's artistic director, Kevin Spacey. ...

KIMBERLY CLARK'S FIGHT FOR SHARE: Price competition is causing major problems for Kimberly Clark

the Scott Paper Company in Philadelphia, to tap into the new market for bathroom tissue. Despite ...

PROFILE: Jack Cassidy, RJH Public Relations - Fashion veteran pins hopes on RJH's future - Jack Cassidy has turned RJH's outlook from despair to hope in 12 months

- his hat rests in Philadelphia, along with his wife and family - he has also put money in, buying a ...

STOP PRESS: Kraft brief for Countrywide Porter Novelli

brands Dairylea and Philadelphia, as well as coffee brands Maxwell House and Kenco. Lexis and Ogilvy also...Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch. The account, worth pounds 150,000, covers Terry s All Gold, Terry s Chocolate Orange, Toblerone, cheese snack brands Dairylea and Philadelphia, as well as coffee brands Maxwell House and Kenco. Lexis and Ogilvy also ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.