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Helen Edwards on Branding: Revise your social skills

in the distribution of air-conditioning brands in a Philadelphia suburb. He showed that the consumption pattern could ...

The week in Marketing: 28 October 2008

Zilli to front a six-week promotion of its Philadelphia brand. The campaign, created by MediaVest, centres on videos in which Zilli follows a recipe featuring Philadelphia as a cooking ingredient. Each ...

Pearson linked with rival bid for Dow Jones & Co

Jones from Philadelphia Media Holdings and US retail billionaire Ron Burkle, but there have so far been ...

Deloitte Consulting announces shortlist for $50m global account

Philadelphia-based Tierney Communications on a project basis. Deloitte Consulting is headquartered in New ...

The Screen test - Campaign Screen's international ad picks 1-2-2002

in downtown Philadelphia causing ordinary passers-by to dive for cover. The strong script sees eager exercise ...

Kraft plans $8.7bn flotation plan

Kraft Foods, which owns the Maxwell House, Philadelphia and Dairylea brands, is planning a 8.7bn

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.