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Helen Edwards on Branding: Revise your social skills

in the distribution of air-conditioning brands in a Philadelphia suburb. He showed that the consumption pattern could ...

Nike 'hyperize' by Wieden & Kennedy Portland

Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er s Andre Iguodala, Cleveland Cavs Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap. Four cut down 30-second spots will launch later in the month. ...

Goodstuff picks up Dr Martens account

will aim to bring the brand alive in cities including London, Berlin, Philadelphia and Atlanta ...

Reebok enlists film stars Ricci and Leguizamo for I Am ad campaign

with the Boston Red Sox pitcher Curt Schilling and Philadelphia Eagles quarterback Donovan McNabb ...

Superbrands case studies: Timberland

: the transformation of a youth recreation centre in Philadelphia; deepening a bird nesting area and upgrading local ...

World: Stuart Elliott in America

former high school in Philadelphia to sell a line of replica T-shirts, jackets, jerseys and other ...

Puma warns Jamaican music stars over anti-gay songs

-gay songs from his act when he appeared in Philadelphia last week to avoid a demonstration threatened ...

Global Advertising: Rise of the micro networks

the Philadelphia-based Gyro. But the breed of agency emerging on top is neither big nor small, but somewhere ...

Reebok looks for own 'swoosh' in global Vector drive

United and Welsh international Ryan Giggs, tennis player Andy Roddick, Philadelphia 76ers NBA player ...

Reebok and Nike go one-on-one with basketball ads

Reebok has signed the rapper Jay-Z, as well as stars including Allen Iverson, who plays for the Philadelphia 76ers, and Baron Davis of the New Orleans Hornets. The ad was created by Arnell Group, New York. In the Nike corner, a series of television and print ads will show battles between the NBA stars Gary Payton ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.