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Helen Edwards on Branding: Revise your social skills

09 Jun 2010 | by Helen Edwards

in the distribution of air-conditioning brands in a Philadelphia suburb. He showed that the consumption pattern could ...

Why the Army sees the answer to its recruitment problem in experiential marketing

15 Apr 2009 | by Joe Thomas

in Philadelphia, allows children over the age of 13 to try out Humvee and Apache simulators. According to insiders ...

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

Zilli to front a six-week promotion of its Philadelphia brand. The campaign, created by MediaVest, centres on videos in which Zilli follows a recipe featuring Philadelphia as a cooking ingredient. Each ...

Templeton brings in Bell Pottinger

11 Apr 2007

The Philadelphia-based John Templeton Foundation, which was formed by the eponymous billionaire in 1987, awards a prize always slightly larger than equivalent Nobel awards to those invol ved in advancing non-denominational spiritual study. BP Business Brand will promote 2007 winner, Cana dian ...

Live 8 concert attracts 9.6m audience to BBC

05 Jul 2005 | by by Sam Matthews

midnight, the coverage switched to the US Live 8 concert in Philadelphia until 3.30am. In total, Live 8 consisted of 10 concerts in London, Philadelphia, Toronto, Berlin, Paris, Rome, Tokyo, Moscow, Cornwall ...

Live 8 brands set for global exposure at historic music extravaganza

01 Jul 2005 | by by Lisa Burn

Tomorrow is D-Day for Live 8, with concerts in London, Philadelphia, Toronto, Berlin, Paris, Rome, Tokyo, Moscow, Cornwall and Johannesburg, as well as one in Edinburgh next Wednesday. Organisers, including Bob Geldof, are billing the event as 100 artists in 10 concerts, with a global television audience ...

Coca-Cola says it will not be sponsoring Live 8

16 Jun 2005 | by by Julia Pearlman

in London, Paris, Berlin, Rome and Philadelphia, featuring artists including Ms Dynamite, Muse, Sir Paul ...

Fans sabotage eBay Live 8 ticket auctions after Geldof calls for boycott

14 Jun 2005 | by by Jennifer Whitehead

at the Philadelphia concert. If you have an opinion on this or any other issue raised on Brand Republic, join ...

Live8 - Political minefield

08 Jun 2005

.' DATA FILE - LIVE 8 - Five concerts will take place on 2 July, in London, Paris, Philadelphia, Berlin ... will play in Philadelphia and Duran Duran in Rome. - Bob Geldof wants 1m people to head to Edinburgh on 6 ...

News Analysis: Aids: ignorance not sole challenge

11 Feb 2005

March 1994: Tom Hanks wins Oscar for playing Aids victim in Philadelphia 2003: EastEnders' Mark Fowler ...

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