Helen Edwards on Branding: Revise your social skills
09 Jun 2010 | by Helen Edwards
in the distribution of air-conditioning brands in a Philadelphia suburb. He showed that the consumption pattern could ...
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Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
supermarket, where you will find the new Philadelphia spread blended with Cadbury's milk chocolate ... -respecting brand should want to be integral to. Cadbury and Philadelphia, conversely, is a marriage made between ... -touch and temporary or solid and longer-term, they need to pass, as Cadbury-Philadelphia does, the Triangle Test ...
News Analysis: Will food vanish from the shelves?
03 Nov 2004 | by James Curtis
Philadelphia brand, supported by marketing designed to drive home the message. Kraft has also invested ...
Global Advertising: Rise of the micro networks
28 May 2004
the Philadelphia-based Gyro. But the breed of agency emerging on top is neither big nor small, but somewhere ...
The story of modern footwear
19 Jul 2002
. The company has decided to stand by one of its stars, Allen Iverson, who plays basketball for the Philadelphia ...
DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients
21 Sep 2001 | by CAMILLA PALMER
key brands, such as Dairylea and Philadelphia. It has already begun work by teaming up with Japan ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
07 Aug 1998 | by DOMINIC MILLS
break were Rover, RAC, Boots Photo Service, News of the World, Kraft Philadelphia and Sainsbury s. The buyer for Kraft Philadelphia said that weekend airtime played an important role in reaching the brand ... night films. Client: Kraft Philadelphia Agency: Zenith Media Buyer: Anna Campbell Client ...
Top food giants cash in on own-label boom
05 Jun 1997 | by AMANDA RICHARDS
Five of the world s top 12 food and drinks companies now produce own-label products for retailers, according to research by Marketing. Top-ranking food-to-cigarettes conglomerate Philip Morris, owner of brands such as Terry s and Philadelphia, produces chilled food and coffee ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
30 May 1997 | by ROY WARMAN, joint chief executive of Wa
Philadelphia, Whiskas, Jolly Rancher and I Can t Believe It s Not Butter. Boots was looking ...
CLOSE-UP: THE PEOPLE’S JURY; AMV resuscitates W. H. Smith
13 Sep 1996 | by JOHN OWEN
.1 3 Kraft Philadelphia Handishakes J. Walter Thompson 6.8 4= Surf ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
