30 Sep 2010
| by Sarah Shearman
Phorm, the web-targeting company, has reported a $15.7m (£9.9m) operating loss for the six months...In the same period last year, the company had operating losses of $15m. Phorm attributed this to the company s restructure, building up operations in Brazil, and reducing the size of the UK office. While ...
ISP, for $1.6m. Kent Ertugrul, chief executive of Phorm, said: "We are also very actively exploring ...
22 Sep 2010
| by Sarah Shearman
Phorm, the online advertising company, has announced that it has served its first ads in Brazil....and is continuing to extend its network of partner websites in the region.
In March, Phorm announced ...
personalisation product Navagador, which is the Portuguese name for its Web Discover product.
Phorm turned ...
strengthening its position in Brazil by hiring a managing director for Phorm Brazil from Microsoft Advertising ...
23 Jul 2010
| by Sara Kimberley
Meek, who is a board member of Ingenious Media and a non-executive director at Phorm, will step down from these roles.
At Project Canvas, he will oversee the appointment of a chief executive officer who will have day-to-day operational responsibility for the new organisation.
Meek assumes ...
24 Mar 2010
| by Andrew Walmsley
to advertisers on a cost per thousand basis. ISP-based systems such as Phorm use data gathered at the ISP level ...
to wait for in the UK since Phorm's withdrawal from the market following privacy concerns. Lastly ...
ON ... Privacy Concerns Over Phorm - Phorm was previously named 121Media. Its ContextPlus advertising engine ...
30 Oct 2009
| by Ian Darby
, media companies including Rambler Media and Phorm saw their performance dip during the quarter. Mark ...
28 Oct 2009
| by Jennifer Whitehead
they are told exactly what behavioural targeting involves. One behavioural targeting specialist, Phorm, found ...
21 Sep 2009
| by Sara Kimberley
LONDON - Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology...and people, as well as the further development of products, says the company. Phorm has been surrounded ...
pulled out of their partnership with Phorm, following the European Commission's decision to investigate the brand under breaches of data privacy rules. Despite Phorm's continued criticism, the company remains ...
01 Sep 2009
| by Staff
users. Meanwhile, behavioural targeting company Phorm has scaled back its plans to roll-out an ISP ...
their involvement with Phorm on hold after it became dogged by controversy. The argument in favour of gathering ...
that it is an invasion of privacy, despite firms such as Phorm stating it does not track or hold any identifying ...
20 Aug 2009
| by Sarah Johnson
of their personal data. Digital agencies such as Phorm, which uses data to target online ads, could be affected by any codes passed as part of the investigation. Phorm has in the past been cleared of breaching privacy ...
20 Aug 2009
| by Tristan O'Carroll
Controversy over targeted online advertising has risen to the fore in recent months. Online ad provider Phorm's targeted ad technology has angered civil liberties campaigners through its planned use of users' internet browsing habits and other personal information. The OFT's wide-ranging market study ...
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