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Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

) Europe board. He believes his experience in the digital industry, garnered at businesses such as Phorm ... of Phorm, the behavioural targeting firm that was criticised for using its technology at an ISP level, he ... Network (2003-2007) - Global marketing director, Phorm (2007-2010) - B2B marketing director EMEA ...

EU to take UK to court over internet privacy rules

01 Oct 2010 | by Sarah Shearman and Daniel Farey-Jones

), the UK's data watchdog, concerned online ad technology Phorm and its trials of its ISP-level behavioural ...

Phorm posts $16m loss for first half

30 Sep 2010 | by Sarah Shearman

Phorm, the web-targeting company, has reported a $15.7m (£9.9m) operating loss for the six months...In the same period last year, the company had operating losses of $15m. Phorm attributed this to the company s restructure, building up operations in Brazil, and reducing the size of the UK office. While ... ISP, for $1.6m. Kent Ertugrul, chief executive of Phorm, said: "We are also very actively exploring ...

Behavioural specialist Phorm launches in Brazil

22 Sep 2010 | by Sarah Shearman

Phorm, the online advertising company, has announced that it has served its first ads in Brazil....and is continuing to extend its network of partner websites in the region. In March, Phorm announced ... personalisation product Navagador, which is the Portuguese name for its Web Discover product. Phorm turned ... strengthening its position in Brazil by hiring a managing director for Phorm Brazil from Microsoft Advertising ...

Andrew Walmsley on Digital: Best behaviour

24 Mar 2010 | by Andrew Walmsley

to advertisers on a cost per thousand basis. ISP-based systems such as Phorm use data gathered at the ISP level ... to wait for in the UK since Phorm's withdrawal from the market following privacy concerns. Lastly ... ON ... Privacy Concerns Over Phorm - Phorm was previously named 121Media. Its ContextPlus advertising engine ...

EC threatens legal action over UK targeted ad laws

30 Oct 2009 | by Staff

consumers' privacy from targeted ad providers such as Phorm.

Internet users lack knowledge of behavioural targeting

28 Oct 2009 | by Jennifer Whitehead

they are told exactly what behavioural targeting involves. One behavioural targeting specialist, Phorm, found ...

Phorm reports $15m pre-tax loss

21 Sep 2009 | by Darren Davidson

LONDON - Phorm, the targeted online advertising firm that has faced diminishing support in the UK...was boosted by cost cuts, including a 48% reduction in administration costs. Phorm said it remained ... the company's cash balance was $34.4m with no borrowings. Phorm, which enables targeted advertising based ... to use Phorm's service, while telecoms services retailer Carphone Warehouse ended their commercial ...

US consumer groups urge government to curb behavioural targeting

01 Sep 2009 | by Staff

users. Meanwhile, behavioural targeting company Phorm has scaled back its plans to roll-out an ISP ... their involvement with Phorm on hold after it became dogged by controversy. The argument in favour of gathering ... that it is an invasion of privacy, despite firms such as Phorm stating it does not track or hold any identifying ...

OFT to investigate targeted ads and price-comparison sites

20 Aug 2009 | by Sarah Johnson

of their personal data. Digital agencies such as Phorm, which uses data to target online ads, could be affected by any codes passed as part of the investigation. Phorm has in the past been cleared of breaching privacy ...

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