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Nationwide drops Phorm ad service

LONDON - Nationwide Building Society has dealt another blow to Phorm, dropping the behavioural...Nationwide's decision to opt out of Phorm's online behaviour tracking software follows ... with Phorm earlier this month. The loss of TalkTalk came after BT dropped Phorm from its immediate business plans a few days earlier. Unlike BT, Phorm's agreement with TalkTalk had not extended to any ...

Phorm shares plunge again on loss of TalkTalk agreement

with Phorm further depressing the share price of the behavioural targeting company....Normal 0 Phorm revealed the news in a statement to the stockmarket this morning, after ... follows BT's decision on Monday to drop Phorm from its immediate business plans, which sent the company's share price down from 475p on Friday to 233p at yesterday's close. Unlike BT, Phorm's agreement ...

Phorm reveals burn rate of $1.8m per month

LONDON - Phorm, the controversial behavioural advertising company which is yet to generate any...The burn rate is revealed in the company's latest financial statement, which shows Phorm made a ... , and has no debt. A rough estimate puts the amount of cash Phorm still has at $37m, which at the current ... "significant progress" in South Korea after a trail with leading ISP Korea Telecom. Phorm is attempting ...

Personalised marketing: Marketing to me

football shirts on other sites. The soon-to-launch Phorm service is similar, although it works directly ...

Phorm introduces personalised web browsing

LONDON - Behavioural targeting specialist Phorm has launched a service called Webwise Discover...Phorm said the service will be available in the UK by year end and the company is currently seeking partnerships with BT, Carphone Warehouse and Virgin Media. Phorm has been trialling Webwise ... and will be offered for free by selected ISPs. Users can switch the service off and on at any time and Phorm said ...

Phorm writes off critics as 'privacy pirates'

LONDON - Phorm, the targeted online advertising company, has launched a website to counter claims...The site, stopphoulplay.com, was set up by Phorm chief executive Kent Ertugrul. On it ... of 'privacy pirates' who appear determined to harm our company". Phorm, which allows advertisers to track ... , Wikipedia and Amazon have announced they will block the system. Phorm's site complains that privacy ...

European Commission takes legal action against UK Government over Phorm

the online behavioural targeting company Phorm....The action follows complaints over the testing of Phorm s targeting system on BT s broadband network without the consent of users. Phorm received clearance from the Home Office and police closed a ... had given their consent to have their data intercepted by the advertising system. The EC said Phorm ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

may boycott Phorm s controversial monitoring software, which analyses browsing habits online ... out of Phorm s technology. Source: The Guardian Mothercare has announced positive like-for-like UK ...

Mike Moore takes senior role at Phorm

LONDON - Telegraph Media Group's former digital general manager Mike Moore has joined Phorm...appointed as Phorm's financial and strategic development officer. Simon will have responsibility ... of monetisation services. Kent Ertugrul, chief executive of Phorm, said: "Sarah and Mike have in depth experience of the internet industry that is highly relevant to Phorm. "Their appointments will significantly strengthen our ...

Hugo Drayton stands down as Phorm chief executive

Phorm is continuing as Hugo Drayton stands down as UK chief executive....executive Kent Ertugul. In the interim Phorm has appointed Nan Richards as deputy chief executive based ... CFO on an interim basis joining from Ingenious Consulting and replaces Millar. Phorm has been under ... this year the Guardian pulled out of using Phorm, which gives ISPs a cut of revenues in return for supplying ...

 

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