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Phorm seeks a digital agency
01 Jul 2008 | by Andrew McCormick
LONDON - Phorm, the controversial ad-targeting firm, has approached digital agencies for advice...Phorm's business model, which involves partnering with broadband providers to gain access ... , to promote its consumer-facing initiative Webwise - a website that Phorm claims puts users in control of the ads they see. Hugo Drayton, UK chief executive of Phorm, said Webwise and the Open Internet Exchange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
