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Phorm posts $16m loss for first half

Phorm, the web-targeting company, has reported a $15.7m (£9.9m) operating loss for the six months...In the same period last year, the company had operating losses of $15m. Phorm attributed this to the company s restructure, building up operations in Brazil, and reducing the size of the UK office. While ... ISP, for $1.6m. Kent Ertugrul, chief executive of Phorm, said: "We are also very actively exploring ...

Behavioural specialist Phorm launches in Brazil

Phorm, the online advertising company, has announced that it has served its first ads in Brazil....and is continuing to extend its network of partner websites in the region. In March, Phorm announced ... personalisation product Navagador, which is the Portuguese name for its Web Discover product. Phorm turned ... strengthening its position in Brazil by hiring a managing director for Phorm Brazil from Microsoft Advertising ...

The Week: People News - Phorm's UK MD steps down

Nick Barnett, the UK managing director of Phorm, has quit the internet service provider...It is unknown whether he has a job to go to. Barnett worked at Phorm for two years and was responsible for developing and building partnerships with ad networks and publishers. Phorm has been dogged by setbacks in the past year, with many ISPs moving away from the service. ...

And in the real world.. Cadbury, Tesco, Phorm, airlines and more

. Source: The Telegraph Phorm, the online behavioural targeting company, has cut its losses by 40 per ...

Phorm suffers double blow

LONDON - Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology...and people, as well as the further development of products, says the company. Phorm has been surrounded ... pulled out of their partnership with Phorm, following the European Commission's decision to investigate the brand under breaches of data privacy rules. Despite Phorm's continued criticism, the company remains ...

Phorm reports $15m pre-tax loss

LONDON - Phorm, the targeted online advertising firm that has faced diminishing support in the UK...was boosted by cost cuts, including a 48% reduction in administration costs. Phorm said it remained ... the company's cash balance was $34.4m with no borrowings. Phorm, which enables targeted advertising based ... to use Phorm's service, while telecoms services retailer Carphone Warehouse ended their commercial ...

Nationwide drops Phorm ad service

LONDON - Nationwide Building Society has dealt another blow to Phorm, dropping the behavioural...Nationwide's decision to opt out of Phorm's online behaviour tracking software follows ... with Phorm earlier this month. The loss of TalkTalk came after BT dropped Phorm from its immediate business plans a few days earlier. Unlike BT, Phorm's agreement with TalkTalk had not extended to any ...

And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more

the Fairtrade mark. Source: The Times Nationwide is the latest major company to pull the plug on Phorm ...

Media Forum: Does adland need Phorm?

Oh, what a tangled web. Merely establishing the basic outlines of the Phorm controversy over ... the way, we've seen the departure of Phorm's UK chief executive, Hugo Drayton, who is now with the video ... people what they think of Phorm. For some, its products are no more and no less than spyware, a new take ...

The Week: BT drops Phorm technology

BT has dropped the controversial technology supplied by Phorm, which tracks the internet habits...Last year, BT carried out a trial of Phorm's Webwise technology, which uses information about users' browsing habits to target them with relevant advertising. However, BT has said it is not proceeding with a roll-out of the technology, which is at the centre of an EC investigation, as it focuses ...

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