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LONDON - Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology...and people, as well as the further development of products, says the company. Phorm has been surrounded ... pulled out of their partnership with Phorm, following the European Commission's decision to investigate the brand under breaches of data privacy rules. Despite Phorm's continued criticism, the company remains ...
Controversy over targeted online advertising has risen to the fore in recent months. Online ad provider Phorm's targeted ad technology has angered civil liberties campaigners through its planned use of users' internet browsing habits and other personal information. The OFT's wide-ranging market study ...
LONDON - BT has called a halt to its relationship with ad-targeting firm Phorm as it reassesses its...major benefits and will monitor Phorm's progress with other ISPs and that of Webwise Discovery before ... get on with Phorm. Our decision has nothing to do with privacy concerns and we don't think Webwise ... project for us. It is about priorities and resources." In response to BT's decision, Phorm said its ...
LONDON - Phorm, the ad technology company, posted a pre-tax loss of $49.8m in 2008, up from $32.8m...Phorm said that while its losses increased last year, it flagged up several courses of action ... , while providing funds to support our business development efforts with ISPs in other markets". Phorm ... by controversy surrounding issues of privacy. Phorm's targeted advertising system allows ISPs to track customers ...
, former chief executive of behavioural targeting company Phorm, argues: "Tie that in with demographic ...
LONDON - Phorm, the controversial behavioural technology company, is aiming to raise about £15m...statement to the London Stock Exchange, Phorm said it "intends to use the proceeds from the placing ... ". Phorm chief executive Kent Ertugrul said: "With the addition of these new funds, we are well positioned ... markets." The company has been dogged by controversy surrounding issues of privacy. Phorm's targeted ...
LONDON - Behavioural ad targeting company Phorm is launching a new "recommendation engine" to help...The service, Webwise Discover, is part of Phorm's controversial Webwise technology, which serves ... the service off and on at any time and Phorm has said it is completely anonymous. Webwise Discover will be offered free to customers of Phorm's ISPs who choose to enable the service. It is currently being trialled ...
LONDON - Behavioural ad targeting company Phorm insists it is confident "most companies...Amazon has requested to opt out of Phorm's online behavioural targeting technology, so that its ... it was taking legal action against the UK government for failing to act against Phorm's system, after receiving ... requesting we opt out [of Phorm] for all of our domains." Phorm's targeted advertising system allows ISPs ...
behavioural ad targeting service Phorm....the use of Phorm by internet service providers. It said the legal action addresses "several problems ... and surveillance without the user's consent. Phorm technology works by analysing customers' web surfing ... Phorm," the Commission said. EU Telecoms Commissioner Viviane Reding said: "Technologies ...
LONDON - Telegraph Media Group's former digital general manager Mike Moore has joined Phorm...appointed as Phorm's financial and strategic development officer. Simon will have responsibility ... of monetisation services. Kent Ertugrul, chief executive of Phorm, said: "Sarah and Mike have in depth experience of the internet industry that is highly relevant to Phorm. "Their appointments will significantly strengthen our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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