And in the real world... Phorm, Samsung, BA and more
07 Jul 2009 | by Kate Nettleton
and confidence over the past three months. Source: The Guardian Phorm suffered a 40 per cent drop in its ...
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OFT to investigate targeted ads and price-comparison sites
20 Aug 2009 | by Sarah Johnson
of their personal data. Digital agencies such as Phorm, which uses data to target online ads, could be affected by any codes passed as part of the investigation. Phorm has in the past been cleared of breaching privacy ...
And in the real world... Phorm, RBS, L'Oréal and more
19 Jun 2009 | by Caroline Lovell
Phorm plans to cut its sales and administrative expenses after announcing a pre-tax loss of $48 million, compared with $32.1 million in 2007. Source: Financial Times Sir Fred Goodwin, the former chief executive of the Royal Bank of Scotland, has agreed to reduce his 17 million pension by 4 ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
may boycott Phorm s controversial monitoring software, which analyses browsing habits online ... out of Phorm s technology. Source: The Guardian Mothercare has announced positive like-for-like UK ...
And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which analyses browsing habits online to deliver targeted advertising. The trial has led to Phorm s shares ...
The Week: Media news - BT resumes tracking trials
03 Oct 2008
The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
