EU to take UK to court over internet privacy rules
01 Oct 2010 | by Sarah Shearman and Daniel Farey-Jones
), the UK's data watchdog, concerned online ad technology Phorm and its trials of its ISP-level behavioural ...
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Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
) Europe board. He believes his experience in the digital industry, garnered at businesses such as Phorm ... of Phorm, the behavioural targeting firm that was criticised for using its technology at an ISP level, he ... Network (2003-2007) - Global marketing director, Phorm (2007-2010) - B2B marketing director EMEA ...
Phorm posts $16m loss for first half
30 Sep 2010 | by Sarah Shearman
Phorm, the web-targeting company, has reported a $15.7m (£9.9m) operating loss for the six months...In the same period last year, the company had operating losses of $15m. Phorm attributed this to the company s restructure, building up operations in Brazil, and reducing the size of the UK office. While ... ISP, for $1.6m. Kent Ertugrul, chief executive of Phorm, said: "We are also very actively exploring ...
Behavioural specialist Phorm launches in Brazil
22 Sep 2010 | by Sarah Shearman
Phorm, the online advertising company, has announced that it has served its first ads in Brazil....and is continuing to extend its network of partner websites in the region. In March, Phorm announced ... personalisation product Navagador, which is the Portuguese name for its Web Discover product. Phorm turned ... strengthening its position in Brazil by hiring a managing director for Phorm Brazil from Microsoft Advertising ...
Project Canvas appoints Kip Meek as chairman
23 Jul 2010 | by Sara Kimberley
Meek, who is a board member of Ingenious Media and a non-executive director at Phorm, will step down from these roles. At Project Canvas, he will oversee the appointment of a chief executive officer who will have day-to-day operational responsibility for the new organisation. Meek assumes ...
Andrew Walmsley on Digital: Best behaviour
24 Mar 2010 | by Andrew Walmsley
to advertisers on a cost per thousand basis. ISP-based systems such as Phorm use data gathered at the ISP level ... to wait for in the UK since Phorm's withdrawal from the market following privacy concerns. Lastly ... ON ... Privacy Concerns Over Phorm - Phorm was previously named 121Media. Its ContextPlus advertising engine ...
Internet users lack knowledge of behavioural targeting
28 Oct 2009 | by Jennifer Whitehead
they are told exactly what behavioural targeting involves. One behavioural targeting specialist, Phorm, found ...
Phorm suffers double blow
21 Sep 2009 | by Sara Kimberley
LONDON - Phorm made a pre-tax loss of $15m in the first half of 2009 and its chief technology...and people, as well as the further development of products, says the company. Phorm has been surrounded ... pulled out of their partnership with Phorm, following the European Commission's decision to investigate the brand under breaches of data privacy rules. Despite Phorm's continued criticism, the company remains ...
Phorm reports $15m pre-tax loss
21 Sep 2009 | by Darren Davidson
LONDON - Phorm, the targeted online advertising firm that has faced diminishing support in the UK...was boosted by cost cuts, including a 48% reduction in administration costs. Phorm said it remained ... the company's cash balance was $34.4m with no borrowings. Phorm, which enables targeted advertising based ... to use Phorm's service, while telecoms services retailer Carphone Warehouse ended their commercial ...
US consumer groups urge government to curb behavioural targeting
01 Sep 2009 | by Staff
users. Meanwhile, behavioural targeting company Phorm has scaled back its plans to roll-out an ISP ... their involvement with Phorm on hold after it became dogged by controversy. The argument in favour of gathering ... that it is an invasion of privacy, despite firms such as Phorm stating it does not track or hold any identifying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
