And in the real world... Phorm, Samsung, BA and more
07 Jul 2009 | by Kate Nettleton
and confidence over the past three months. Source: The Guardian Phorm suffered a 40 per cent drop in its ...
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And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more
22 Jul 2009 | by Noel Bussey
the Fairtrade mark. Source: The Times Nationwide is the latest major company to pull the plug on Phorm ...
BT drops Phorm from future business plans
06 Jul 2009 | by Dan Leahul
LONDON - BT has dealt a blow to Phorm, dropping the firm from any future business plans, which has...Phorm, which has been widely criticised for its online behavioural monitoring in the past, came ... history. The incident is currently being investigated by the European commission. Despite this Phorm has ... of the consumer trial could be released, BT dropped Phorm from its future business model and said it will instead ...
And in the real world... Phorm, RBS, L'Oréal and more
19 Jun 2009 | by Caroline Lovell
Phorm plans to cut its sales and administrative expenses after announcing a pre-tax loss of $48 million, compared with $32.1 million in 2007. Source: Financial Times Sir Fred Goodwin, the former chief executive of the Royal Bank of Scotland, has agreed to reduce his 17 million pension by 4 ...
Amazon opts out of Phorm's behavioural targeting technology
16 Apr 2009 | by Noel Bussey
LONDON - Amazon, the online retailer, has become the first website to opt out of Phorm...The move will come as a blow to Phorm, which gives websites and service providers the opportunity ... will deprive Phorm of crucial information about what online shoppers are interested in. In a statement, Amazon UK said: "We have contacted Webwise [a trading name for Phorm] requesting that we opt out for all ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
may boycott Phorm s controversial monitoring software, which analyses browsing habits online ... out of Phorm s technology. Source: The Guardian Mothercare has announced positive like-for-like UK ...
And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which analyses browsing habits online to deliver targeted advertising. The trial has led to Phorm s shares ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
