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My YouTube ad of the week: Sushma Sagar, Banana Republic

Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...

Marketing Guru on... keeping ahead of the youngsters

success. From there, you have several choices, and a number of roles you can play. You could play ...

Generation Y: Demanding diners who expect healthy eats and good value

value, a wide menu choice and also now offers a free unlimited salad bowl with each main meal ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Polly Rance: Communicating cuts to services is a huge comms challenge

to explain the choices that must be made and create ways through which residents can have their say on those choices. Councils must start to lead the debate on financing local public services by talking ...

Ian Darby: The future looks bright for ad entrepreneurs

At Campaign, we love the thrill and excitement of the new. The burnished shine of the start-up. Yet there's something to be said for longevity too. Inevitably, there comes a time, as Ian Millner of Iris wrote in an excellent recent Campaign blog, when a start-up faces a choice: to sell or not to sell ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

is what good brands do. The error lies in the choice of words: "Dow was never there." Then who was ...

All Her Majesty's brands: 10 brands the Queen can't live without

brand of choice.

Madonna video to premiere on Clear Channel screens in world capitals

Smirnoff vodka as the drink of choice, in a product placement deal with Diageo . Madonna is set ...

Smirnoff to feature in Madonna video

The video for the single, the debut from her forthcoming album 'MDNA', will feature Smirnoff vodka as the drink of choice in the video's bar scene. It premieres on YouTube tomorrow (February 3) and will be hosted on Smirnoff's Facebook page from 6 February. Last year the pop singer signed a deal ...

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