Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
success. From there, you have several choices, and a number of roles you can play. You could play ...
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Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...
success. From there, you have several choices, and a number of roles you can play. You could play ...
value, a wide menu choice and also now offers a free unlimited salad bowl with each main meal ...
to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
to explain the choices that must be made and create ways through which residents can have their say on those choices. Councils must start to lead the debate on financing local public services by talking ...
At Campaign, we love the thrill and excitement of the new. The burnished shine of the start-up. Yet there's something to be said for longevity too. Inevitably, there comes a time, as Ian Millner of Iris wrote in an excellent recent Campaign blog, when a start-up faces a choice: to sell or not to sell ...
is what good brands do. The error lies in the choice of words: "Dow was never there." Then who was ...
brand of choice.
Smirnoff vodka as the drink of choice, in a product placement deal with Diageo . Madonna is set ...
The video for the single, the debut from her forthcoming album 'MDNA', will feature Smirnoff vodka as the drink of choice in the video's bar scene. It premieres on YouTube tomorrow (February 3) and will be hosted on Smirnoff's Facebook page from 6 February. Last year the pop singer signed a deal ...