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North Downs Dairy is rolling out a TV campaign for its Pilgrims Choice cheese as part of a £3m...The ad, which launches on 25 February, features a man wandering around a market, rejecting products until he settles on Pilgrims Choice cheddar, with which he later makes a sandwich. The work, which aims to demonstrate the quality of the brand, uses the tagline 'It's all about the cheese ...
Pilgrims Choice, the UK's number two cheddar cheese brand, has appointed Karmarama to its ad...on advertising in 2010. Pilgrims Choice, which is owned by Adams Foods, plans to raise its adspend as it looks ... by the number of cheeses on offer. He chooses Pilgrims Choice, which he later uses to make a sandwich. ...
Pilgrims Choice mature cheddar is relaunching through branding agency PI Global and response
Pilgrims Choice, the cheese brand, is looking for an agency to handle its integrated advertising...the Pilgrims Choice brand, said: "We have been with Lida for three years. As part of our normal business ... that are transformed from everyday dishes into irresistible meals by Pilgrims Choice, and push home the brand's association with choice by using wordplay such as "choice on toast" and "cauliflower choice". In December ...
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar...and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar, explaining the superior quality of Pilgrims Choice. The campaign was created by Clement Woodward ...
LONDON - Pilgrims Choice, the cheddar-cheese brand, is reviewing its ad account....sales of 72m in the year to January, Pilgrims Choice is the number two cheddar brand in the UK after ... until he settles on Pilgrims Choice cheddar, with which he later makes a sandwich. The work used ...
LONDON - Cheese brand Pilgrims Choice has appointed LinkDirect to run a new door-drop marketing...North Downs Dairy, which owns the Pilgrims Choice brand, will use LinkDirect's smart targeting ... and ensure that consumers known to be responsive were reached by the latest door-drop promotion of Pilgrims Choice range of quality Cheddar. Dominic Evans, director of The Virtual Group, media agency for North ...
Pilgrims Choice, the UK's second-largest cheddar cheese brand, has appointed Beta to handle its.... Pilgrims Choice, which is owned by North Downs Dairy, wants to raise the profile of its range of products ... the incumbent on the Pilgrims Choice ad account for three years, after winning the business from Lida in 2006 ... of cheese on offer. He eventually settles on Pilgrims Choice, which he later uses to make a sandwich ...
Pilgrims Choice has launched a website to support its plans to add further cheddar cheese products...to buy its products. Pilgrims Choice has confirmed that it plans to roll out a heavyweight marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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