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Turkey of the Week - Karmarama, Pilgrims Choice

24 May 2012

brand Pilgrims Choice:

Cadbury Wispa launches £3.5m ad campaign

22 May 2012 | by Sara Kimberley

choice with consumers since it made its permanent comeback. "With the continued rise of the big night ...

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

18 May 2012 | by Sarah Johnson

Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...

BlackBerry 'those who do' by Abbott Mead Vickers BBDO

16 May 2012

The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action". Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message ...

BlackBerry hails people of action in global campaign

14 May 2012 | by Matthew Chapman

The creative by Abbott Mead Vickers BBDO juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes and a cookery book shown against a take away ... intention is to celebrate the idea of choice. "We all make choices every day and BlackBerry ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ...

Pilgrims Choice 'good choice' by Karmarama

09 May 2012

Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar...and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar, explaining the superior quality of Pilgrims Choice. The campaign was created by Clement Woodward ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...

British Gas revamps Planet Home strategy as Spall is dropped

30 Apr 2012 | by Matthew Chapman

was about "giving customers more choice" by allowing them to use call centres or online services ...

Diary: Pick of the Week - AMV BBDO/EDF Energy

12 Apr 2012

"It's hard not to like this spot. The little orange blob character, inspired by the YouTube hit dancing robot 'Keepon', is very endearing, especially when he's doing the ironing. Throw in a bemused-looking cat and you've got a hit. The excellent song choice brings it all together." It was created by Andy ...

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