International: Zimmermann named BBDO Germany chair
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
, to the US. Zimmermann was a surprise choice for the job. Last year Uwe Schmidt, who heads BBDO ...
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OPINION: News Analysis - To buy, or not to buy, that is the question. WPP’s intended purchase of Young and Rubicam appears to have stalled but, according to those in the know, Martin Sorrell’s chase is far from over
05 May 2000 | by ALEX BENADY
. If the marketing services industry is consolidating in this way, WPP has the choice of either acquiring other ...
BORDER LINES: ATHENS - Ogilvy acquires stake in Stigma PR
15 Oct 1999 | by JEMIMAH BAILEY
of choice in Greece. Stigma, which was founded in 1994, had fees of pounds 130,000 last year and now ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
in their armoury to battle for market share. And for many retailers, PR is the weapon of choice in stealing a...of choice in stealing a march over the competition. Clothes rails full of press samples, champagne ... footwear of choice for trendsetting pop stars and their legion of admirers. From the careful ...
INTERNATIONAL: France turns to PR in bid to boost election turnout
21 Aug 1998 | by SOPHIE BARKER
for the account. A final choice is expected by November. The fee for the account has yet to be determined ...
Global restructure for Omnicom technology
17 Oct 1997
choices until now, said Brodeur Porter Novelli chief executive John Brodeur. They could either ...
CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
advised on the choice of venue, the Ritzy Cinema in Brixton, and sale promotion agency Carlson, which ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
choice for the aspiring consumer. In conjunction with Countrywide Porter Novelli, Seagram developed ...
Klein quits B-M advertising arm
24 Jan 1997 | by LEXIE GODDARD
choice, he added. But it requires time and resources. I ran out of time and they didn t supply ...
FOCUS: ADVERTORIALS; Securing write of way from editors
03 May 1996 | by NICK PURDOM
agency and design company the answer? One choice is to turn to an advertorials specialist. PR ... at Edelman, says that the choice of who produces the advertorial depends on the type of publication ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
