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HSBC's Chris Clark on a new era for the bank's marketing

. The bank's choice of communication channels is also under review. Clark has begun working closely with HSBC ...

On the Campaign Couch ... with JB

, enchanted and beguiled by their choice of creative clothing, unthinkingly grant them creative status. (It ...

The changing face of music tie-ups

for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

the time of day. It's often an emotional choice rather than a rational one, he says. Which helps explain ... in the US," he says. "It was the drink of choice for Frank Sinatra's Rat Pack and a symbol of success ...

On the Campaign Couch ... with JB

to take time-consuming care in the choice of the card itself and then craft an empathetic message ...

Helen Edwards: Why borderline decisions can make or break a brand

deadlock on the final choice. Then someone suggests that they look at 'other, softer factors' that might ...

On the Campaign Couch ... with JB

. When you opted for advertising as a career, did you have a second choice? And do you think it might ...

All About ... The PPA conference

-market magazines such as Take A Break, TV Choice and Eat In, does not have any of its brands on tablets ...

What can the merging of TV and online bring?

that suits them. However, access and increased choice can also be bewildering and may become a barrier rather ...

Why twenty-somethings are no longer the darlings of PR campaigns

unprecedented choice and consumer intelligence. Rather than buying into a brand in their twenties and remaining ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.