CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop
13 Sep 1996 | by SHIRLEY HANLEY
appeal to over-18s wanting a more refreshing choice within their alcohol portfolio. But he wasn ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
, recognising that consumers do have a choice and not everyone will want to use the telephone, says Mark ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
, held back only by the heavy penalty in on-line charges for modem users. You have a choice when ... is considerably broader than this. The main technology choices form a substantial chunk of a recent PIRA book ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
with the Underground station name of your choice, and a Snap n Map single use camera is also available which comes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
