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My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

affiliates are faced with two choices. One is to get big. The largest affiliates, the multi-million pound ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

- the opportunity to help consumers make sense of the overwhelming choice of content connected TV offers ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

to make informed choices. An important part of the process is the introduction across Europe - backed ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

ferociously. The consumer has so many choices, so we need to make sure we make the hard ones. One choice ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...

Foster's introduces personalised 'good call' messages

08 May 2012 | by Daniel Farey-Jones

The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video. It allows people to submit a mate s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend s name. The girls then deliver the file ...

Editor's Comment: Brands face a tough social-media choice

02 May 2012 | by Noelle McElhatton

When few brands have signed up to advertise on the 'next big thing' in social, it's tempting to judge that site a commercial failure.

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

, supported by excellent transport links, so that London continues to be the unrivalled choice for business ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

, and what choices they can make in response. Second, there is a broader lesson here for industry about ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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