Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.
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The real cost of pitching
30 May 2012 | by Kate Magee
buyer's market because there are so many credible choices,' says the AAR's business director Alex Young ... .' 'Have the balls to say no' The landscape may be difficult, but agencies have the choice ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
of choice and we take this as a massive endorsement.' As part of its work for the brand, Splendid ...
Ian Monk: Mandelson shines a light on spin
24 May 2012 | by Ian Monk
to make informed democratic choices. Mandelson shone light on an age where news manufactured to suit ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
in the middle of the interview; he also makes lifestyle choices to try to combat his obsessive tendencies: 'I ...
Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
unprecedented choice and consumer intelligence. Rather than buying into a brand in their twenties and remaining ...
Transport firm Arriva seeks PR support for rail services
01 May 2012 | by John Owens
but with people using private cars. It s about mode of choice and while acknowledging that fares in the rail ...
Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
Speedo has charged Iris PR with refocusing Speedo as a lifestyle choice and moving the brand from the back pages to the front. The appointment sees the swimming brand part with five-year incumbent Brandnation, which pulled out of the pitch process. Sally Polak, head of marketing for Speedo UK ...
Flack's Week: 27 April
27 Apr 2012
of the Teletubbies. 'Nothing like running 26.2 miles and being disappointed by the choice of music, but I will always ...
Why employees are more important than the CEO for a company's reputation
26 Apr 2012 | by Kate Magee
our people choice in how they get involved across our business, or even just in team conversations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
