Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.
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On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
, enchanted and beguiled by their choice of creative clothing, unthinkingly grant them creative status. (It ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
to take time-consuming care in the choice of the card itself and then craft an empathetic message ...
On the Campaign Couch ... with JB
17 May 2012
. When you opted for advertising as a career, did you have a second choice? And do you think it might ...
BlackBerry 'those who do' by Abbott Mead Vickers BBDO
16 May 2012
The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action". Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message ...
Think BR: Can agency start-ups offer anything new?
15 May 2012 | by Bob Willott
to be swamped with choice but not with calibre. Bob Willott is editor of Marketing Services Financial ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
Tesco has, with the help of Oystercatchers, pulled together an interesting selection of agencies. Aside from the incumbent, The Red Brick Road, withdrawing from the process (the business equivalent of declaring before being bowled out), there's something rather intriguing about the choice of SapientNitro ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Erickson," he claims. "They want choice and we offer a genuinely different one. I'd even like to think we ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
immediately spring to mind - the three Cs.- Curate content In a world of over-choice, it becomes more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
