Pilgrims Choice 'good choice' by Karmarama
09 May 2012
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar brand owned by Adams Foods.
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Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
Sara Kimberley doesn't think there is anything original about Karmarama's new ad for the cheese brand Pilgrims Choice:
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting to judge that site a commercial failure.
Hotline: Charity Choice appointment
19 Apr 2012
Charity Choice, a new online charitable giving platform, has appointed Digital Marmalade to build its website and develop social media activity.
Stove Top 'angry pilgrims' by The Martin Agency
10 Apr 2012
The Kraft-owned Stove Top Stuffing Mix has released a campaign in the US featuring some "angry pilgrims".
VIDEO: Thomson and First Choice must 'stand for something', says TUI's Ellis
23 Feb 2012 | by Ben Hall
TUI marketing director, Jeremy Ellis, says the biggest challenge facing him is making the Thomson and First Choice brands stand for something clear and distinct in consumers' minds.
Adwatch (Feb 1) - Top 20 recall: First Choice
01 Feb 2012 | by Margaret Johnson, group chief executive, Leagus Delaney
Ads fall short of making a compelling case for booking a holiday through an agent.
You're so First Choice
19 Jan 2012
Diary wonders where Beattie McGuinness Bungay got the idea for its recent First Choice ad, featuring an ordinary bloke getting treated like a hero by a crowd of strangers.
First Choice kicks off £3m relaunch campaign
15 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand relaunch campaign next week, to solidify its brand message as "the home of all inclusive".
We'll Call You - First Choice
15 Nov 2011
The high-street stores of First Choice and Thomson are being merged. Does that mean Mole's holiday is going to be invaded by other people's children?
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
