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HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

. The bank's choice of communication channels is also under review. Clark has begun working closely with HSBC ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

deadlock on the final choice. Then someone suggests that they look at 'other, softer factors' that might ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

ferociously. The consumer has so many choices, so we need to make sure we make the hard ones. One choice ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ...

Stella Artois Cidre to launch pear variant for UK market

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

of Stella Artois Cidre and it is our intention to continue to innovate to give choice to our consumers ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

08 May 2012 | by Loulla-Mae Eleftheriou-Smith

TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre...of both the Thomson and First Choice brands last year. The group said 47% of its winter holidays were ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

a clear relationship between choice of portion size and perceived status. Those who feel ... . Influences and choices If marketers have a moral incentive to reduce pack size, perhaps they might now ... that this is the choice influential people would make. With the right communications, the mini-pack could become ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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