Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
of Stella Artois Cidre and it is our intention to continue to innovate to give choice to our consumers ...
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Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
Tesco has, with the help of Oystercatchers, pulled together an interesting selection of agencies. Aside from the incumbent, The Red Brick Road, withdrawing from the process (the business equivalent of declaring before being bowled out), there's something rather intriguing about the choice of SapientNitro ...
Lifeline: Tatler
10 May 2012
of the September issue will carry a free pair of knickers, available in a choice of three colours entitled "Faith ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Erickson," he claims. "They want choice and we offer a genuinely different one. I'd even like to think we ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
immediately spring to mind - the three Cs.- Curate content In a world of over-choice, it becomes more ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar...and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar, explaining the superior quality of Pilgrims Choice. The campaign was created by Clement Woodward ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...
Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video. It allows people to submit a mate s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend s name. The girls then deliver the file ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
