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ferociously. The consumer has so many choices, so we need to make sure we make the hard ones. One choice ...
Q: I've been asked to present on our core brand metrics - ones that will resonate with the board. One of these is brand preference, but I'm inclined to exclude it. As we know consumers can't really rationalise their choices, and preference is unlikely to be a valid measure, should I do so? A: For me ...
said: "Customer choice has contributed to sustaining bulk mail volumes and funding the Universal ...
that improve targeting and reduce waste. "This new service is designed to give consumers more choice in how ...
CBS Outdoor created the multimedia London Long Copy Challenge activity to position London Underground's 48-sheet ads as the top choice for reaching commuters and increase the medium's revenues. Championing the art of long-copy writing, the campaign used digital, direct mail, a bespoke microsite, social ...
was an obvious choice for the Domino's marketing director role when it became vacant last June and has set ... by Ellis is positioning First Choice as the 'all-inclusive' operator. Both men should also take credit ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
-educated customer base made them an obvious choice to work with again." ...
in an attempt to give customers greater choice. ...
, the market investigation revealed that price is only one, and not the main factor determining readers' choice ...
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics...leaving all the bad ones open. The idea is that people will be nudged into making the right choices ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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