Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
of the father-son set-up. It declines as the father watches his son cook, and advises on the choice of wine ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
a clear relationship between choice of portion size and perceived status. Those who feel ... . Influences and choices If marketers have a moral incentive to reduce pack size, perhaps they might now ... that this is the choice influential people would make. With the right communications, the mini-pack could become ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
and balances' approach to shopping is equally evident within individual product choices. A big increase ... out" choice', according to Kate Waddell, insight and innovation director at brand agency Dragon Rouge ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
campaign? The Cadbury dancing clothes ad. Cleverly made and wicked song choice. - What is your all ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
was told by a client that he had a choice: he could spend money on the campaign, or on painting the call ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
choices: either win the race to the bottom as the cheapest, or do something different,' says Sands ... , the proliferation of choice available to consumers and their ability to be individuals has made it more difficult ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
. 'The key is that we have a portfolio that gives consumers choice. So we are innovating at the top end ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
