Youth Marketing: Mobile mania
16 Jul 2004
of music to make their own choices and reflect their personality,' says Anne de Kerckhove, COO of content ...
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Opinion: My Best Hire - Colin Farrington
08 Apr 2005
policy issues, and so came through as the unanimous choice. Since then, membership of the CIPR has ...
Campaign: O2 helps Milly's Fund promote teen safety - Charity PR
02 Apr 2004 | by Donna Werbner
After their daughter was murdered in 2002, Sally and Bob Dowler set up Milly's Fund to raise awareness about teenager safety to parents. Last year, O2 chose the fund as its Charity of Choice and drafted in Jackie Cooper PR to come up with a campaign to enable the mobile giant to promote the charity ...
Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
For the first time, the public has a choice over whom to call for directory enquiry services. These services, all carrying the prefix 118, offer PROs a gilt-edged invitation to help clients capitalise on a deregulated market. Yet, while most consumers appear to be aware of the change, recent surveys suggest ...
CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR
04 Apr 2003 | by Ian Evans
, Mobile Choice, What Mobile and other magazines, including on front pages. Results Before the handset ...
Profile: Leslie Dance, Motorola
15 Nov 2002 | by Adam Hill
was the preferred choice. It was 2000, with the tech boom at its height, but things were about to change ...
MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success
17 May 2002 | by ANDY ALLEN
on voice services, and for sound reasons. Mobile Choice editor Huw Morgan says all mobile companies ...
Brazen beats three for Phones4U brief
01 Mar 2002
choice for mobile phones.' A four-strong account team headed by Brazen owner and director Nina Wheeler ...
MEDIA: Sky News to offer mobile text messaging service
07 Dec 2001 | by JOE LEPPER
offered to us and we had no choice.' Other initiatives being launched include doubling the number ...
MEDIA BRIEFS: FT Mobile tunes in to tailored text news
01 Jun 2001
The Financial Times and Carphone Warehouse have created a tailored text news service. FT Mobile users can choose from a selection of sectors, including media and entertainment, on which to receive daily bulletins, market reports and company news. Users are offered a choice of two WAP phone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
