Corporate Rebrands: Surviving change
11 Feb 2005
choice. Much of the media relations effort was concentrated at local level. Although Morrisons also ...
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Launch Group boosts Tesco range
18 Jan 2008 | by Clare O'Connor
Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort ... the new Light Choices food range and the overhauled Healthy Living range to the media in early 2008 ...
Campaign: Second Opinion
22 Oct 2004
ambassadors to attract the core audience. Victoria Beckham, though, was an obvious choice. Natalie Pires ...
News Analysis: Sainsbury's investor relations fight
27 Feb 2004 | by Richard Cann
J Sainsbury's communication breakdown with shareholders over the choice of a new chairman this month continued the supermarket's run of poor publicity in the media. Its climb-down over ... . Shareholders reacted angrily to the choice of Prosser, whose old-school reputation sits uncomfortably ...
Profile: Kai Boschmann, Burger King International
08 Aug 2003 | by Ian Hall
, to give them choices,' she says, citing the introduction of salads and other healthy options ...
Tangerine secures work for GUS Home Shopping
23 Aug 2002
include Kays, Choice and Abound. The name-change is aimed at associating the division more closely ...
PROFILE: Nicole Lander, Woolworths - Year-round challenge for Lander at Woolies - Woolworths is a tough PR task for its ambitious corporate affairs boss
05 Jul 2002 | by HOLLY WILLIAMS
encroaching on its space and it is no longer the automatic cheap'n'cheerful choice for shoppers ...
Brazen beats three for Phones4U brief
01 Mar 2002
choice for mobile phones.' A four-strong account team headed by Brazen owner and director Nina Wheeler ...
PROFILE: Flic Howard-Allen, Marks & Spencer - Howard-Allen plans to drive M&S revival - After 13 years at H&K, Flic Howard-Allen takes in-house role at retail giant
01 Feb 2002 | by PETE SIMPSON
's outlet-of- choice once again. HIGHLIGHTS 1983: PR assistant, WHSmith 1991: Board director ...
BEHIND THE HEADLINES: Tesco reacts to Euro court's decision on Levi's
23 Nov 2001 | by CHRIS SCOTT
is using the loss of consumer choice represented by the decision as the template for its PR battle ... down very well with consumers as they are looking to limit their choice of where and at what price ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
