Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
deadlock on the final choice. Then someone suggests that they look at 'other, softer factors' that might ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
. The bank's choice of communication channels is also under review. Clark has begun working closely with HSBC ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case ...
Barclaycard launches PayTag mobile payment
19 Apr 2012 | by Nick Batten
with the choice of simple mobile phone payment without having to wait to upgrade and at no additional cost ... the choice of mobile payments to millions of our customers at no additional cost to them. "More than half ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
like forever. So is a desirable brand really a luxury that big banks can t afford? The choice ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...
MasterCard rolls out 'priceless' Brits competition
10 Jan 2012 | by Alex Brownsell
The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award winner, Emeli Sande. The winners will be shown performing on a TV ad, to be broadcast on the evening ...
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
could be undermined by the choice of venue for the match. Some believe Wembley will not be able ...
Jeremy Lee: Agencies don't have to play the closed online auction game
27 Oct 2011 | by Jeremy Lee
prices won't be driven down any further and that it may have to lump the limited choices on offer. While ...
Adwatch (Oct 5) - Top 20 recall: Barclays
06 Oct 2011 | by Neil Dawson, Chief executive, BETC London
in the book. Stephen Merchant is a great choice of voiceover, too. For me he has always been the unsung ... . Merchant is also a very good association for the banking brand to have. It's an unexpected, smart choice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
