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for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...
to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...
of the father-son set-up. It declines as the father watches his son cook, and advises on the choice of wine ...
a clear relationship between choice of portion size and perceived status. Those who feel ... . Influences and choices If marketers have a moral incentive to reduce pack size, perhaps they might now ... that this is the choice influential people would make. With the right communications, the mini-pack could become ...
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case ...
products will be lower calorie choices Subway has committed to offer five out of its nine Low Fat ...
was told by a client that he had a choice: he could spend money on the campaign, or on painting the call ...
choices: either win the race to the bottom as the cheapest, or do something different,' says Sands ... , the proliferation of choice available to consumers and their ability to be individuals has made it more difficult ...
. 'The key is that we have a portfolio that gives consumers choice. So we are innovating at the top end ...
ware', in advance, but that aside, it has no choice. Ever since the notorious Nike Village ... impact on a consumers choice. However, sponsors are better placed to focus on all the amazing events ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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