Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
buyers to re-skin a Prius in the colour of their choice. The platform also has enabled sharing via ...
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Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
, for example. To most people in the PR business that would appear to be an unappetising choice between ...
VW drives fans to Facebook game for 3rd gen Beetle push
02 Apr 2012 | by Matthew Chapman
The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
brand of choice.
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
-pack promotion. Using social media rather than traditional ad routes was an obvious choice. 'The campaign ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
have to click the 'like' button to enter. Their choice of companions if they were to win are also ...
Pick of the Week - Bartle Bogle Hegarty/Audi
06 Oct 2011
"There are many brands that don't care how much drivel they foist upon us - this gorgeous animated spot affords some light relief. The soundtrack is a really bold choice and fits the look of the film perfectly." It was created by Paul Yull and Adi Birkinshaw, and directed by Daniel Barber through ...
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
the 'frills' and follow-up options in favour of wide choice and fixed, lower prices. In 2010 there were ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
in 2012. Aston Martin - which remains James Bond's car of choice, despite his brief flirtations ...
Fiat500byGucci launches JCDecaux's Marylebone Tower
22 Jul 2011 | by Maisie McCabe
Marylebone Tower was the perfect choice for the Fiat 500byGucci launch as it is a new, premium site ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
