Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
Matthew Hussey and broadcaster Ian Collins. Readers are encouraged to share their voting choices ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
ferociously. The consumer has so many choices, so we need to make sure we make the hard ones. One choice ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
nationwide. Asda . Is the first-choice destination (almost six in ten people go there for childrenswear). Primark . Top choice for children aged 10 14 years old buying their own ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
choices: either win the race to the bottom as the cheapest, or do something different,' says Sands ... , the proliferation of choice available to consumers and their ability to be individuals has made it more difficult ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
. 'The key is that we have a portfolio that gives consumers choice. So we are innovating at the top end ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
10 Feb 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people. The charismatic basketball legend Kobe Bryant appears in the ad like a messiah, lecturing a room full of stars ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
brand of choice.
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
for services that benefit them. NEED TO KNOW - Choice Consumers want the same health content across ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
to influence consumer choice. Building on prior academic research, the authors show that happiness ... . If you're not fazed by academic prolixity, the report, 'How happiness affects choice', is worth a look ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
't believe that a client would sign it off. The storyline is a mess, the CGI is terrible and the choice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
