Search results for Pilgrims Choice

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Brazen to 'bring out the cake' for McVitie's

28 May 2012 | by Hannah Crown

A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

of choice and we take this as a massive endorsement.' As part of its work for the brand, Splendid ...

Stella Artois Cidre to launch pear variant for UK market

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

of Stella Artois Cidre and it is our intention to continue to innovate to give choice to our consumers ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

to make better choices, and we have seen it in our results. Not surprisingly, our share price has gone up ... to really talk about the brand, what it stands for and the message. To start with media choice is wrong ... made a choice to support the Olympics because it believes that is to the benefit of its brands. We have ...

Pilgrims Choice 'good choice' by Karmarama

09 May 2012

Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar...and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar, explaining the superior quality of Pilgrims Choice. The campaign was created by Clement Woodward ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...

Foster's introduces personalised 'good call' messages

08 May 2012 | by Daniel Farey-Jones

The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video. It allows people to submit a mate s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend s name. The girls then deliver the file ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

a clear relationship between choice of portion size and perceived status. Those who feel ... . Influences and choices If marketers have a moral incentive to reduce pack size, perhaps they might now ... that this is the choice influential people would make. With the right communications, the mini-pack could become ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

Murray, a spokesperson for the Co-operative, said "River was a natural choice when looking for a ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

responsible may feel they have little choice but to pull it. Aviva and Downton This was the case ...

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