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The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action". Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message ...
The creative by Abbott Mead Vickers BBDO juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes and a cookery book shown against a take away ... intention is to celebrate the idea of choice. "We all make choices every day and BlackBerry ...
, supported by excellent transport links, so that London continues to be the unrivalled choice for business ...
, for example. To most people in the PR business that would appear to be an unappetising choice between ...
the devices of choice. Sean Larner, Xirrus' V-P of EMEA sales, said: 'Businesses are at tipping point when ...
like forever. So is a desirable brand really a luxury that big banks can t afford? The choice ...
, or in the pub, or on your social network of choice. The idea relies on finding the data within something ...
of 'strange' new products, perhaps making him the obvious choice to lead Sony Mobile in this state of flux ...
are increasingly savvy and pricesensitive over their preferred choice of mobile phone provider. Forty-two per cent ...
, particularly since Yahoo! has rolled out its 'Ad Choices' logo, which lets website users in Europe check how their personal data is being used by brands to target ads. 'Yahoo! is committed to privacy and our Ad Choices ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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