Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ...
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
deadlock on the final choice. Then someone suggests that they look at 'other, softer factors' that might ...
TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal
08 May 2012 | by Loulla-Mae Eleftheriou-Smith
TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre...of both the Thomson and First Choice brands last year. The group said 47% of its winter holidays were ...
Transport firm Arriva seeks PR support for rail services
01 May 2012 | by John Owens
but with people using private cars. It s about mode of choice and while acknowledging that fares in the rail ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ... of the ways we are modernising the holiday experience here at Thomson and First Choice. "The Dreamliner ...
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
customers. "While local and regional press is the first medium of choice to reach the current customer ...
Thomas Cook to extend social media activity
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
last year, and rival TUI's First Choice marketing campaign from October 2011, scored the highest ...
Gatwick calls pitch as adspend climbs
15 Mar 2012 | by Jeremy Lee
is "competing to grow and become London's airport of choice" through delivering a superior level of service ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
it means we'll really stand out and our voice will be clearly heard." Thomson and First Choice owner ...
Ryanair's 'Bye bye Thomas Cook' ad overstepped mark, rules ASA
07 Mar 2012 | by Daniel Farey-Jones
was likely to go into administration and was therefore a risky choice. It also considered the line ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
