Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting to judge that site a commercial failure.
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
ferociously. The consumer has so many choices, so we need to make sure we make the hard ones. One choice ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
, and what choices they can make in response. Second, there is a broader lesson here for industry about ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
choices making the "toy boy, androgenous" look a popular statement for these women. In terms of brands ...
Consumer: Land Rover evokes interest in young
05 Apr 2012 | by John Owens
-winning movie director Nick Gordon to direct a film inspired by the concept of choice. Viewers were able ...
Oil & Gas UK seeks agency to help improve public perceptions
29 Mar 2012 | by John Owens
choices in relation to the industry'. It also asks for agencies to come up with suggestions on how ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
products will be lower calorie choices Subway has committed to offer five out of its nine Low Fat ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
was told by a client that he had a choice: he could spend money on the campaign, or on painting the call ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
is what good brands do. The error lies in the choice of words: "Dow was never there." Then who was ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
