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Think BR: Are you managing what you measure or measuring what you manage?

often focus on the 'pink and fluffy' aspects of the customer experience in an attempt to delight ...

Pink Ponies campaign spoof highlights industry pitfalls

The spoof marketing campaign for an eight year old's birthday party captures many of the over-used and self-inflated buzzwords and ideas spiralling around advertising today. After explaining "The Big Idea" behind the Pink Ponies campaign, the video takes on an all too familiar format, ranging from use ...

CREATIVE STRATEGY: Soap & Glory lightens the January blues

for "under eye dark circle remover" but the pink and yellow packaging caught my eye, and the copy brought out ...

Ask Jeeves ties up with charities

and will donate 50p for every user who sets a pink theme on their homepage. The butler Jeeves will be wearing a pink tie for the month, rather than the characteristic red one. Sarah Bartlett, Ask Jeeves marketing ...

CREATIVE STRATEGY: It's not big and it's not clever, Halifax

Darling s speeches. The grinning "colleagues" are building a headline. In hot pink. Ooooh! We ve helped ...

MGM and Sky form JV for HD film channel launch

The channel, a 50/50 joint venture between Sky and MGM, will feature selections from the MGM library, including Woody Allen masterpieces, including 'Annie Hall' and 'Manhattan', and classics such as films from 'The Pink Panther' series. All titles will be broadcast in HD and the channel will run a ...

Archant moves to grow regional mobile advertising market

Recorder and The Pink 'Un , a fanzine for Norwich City FC. The sites went live in November, with sponsorship from Suffolk brewer Adnams across the whole of The Pink 'Un site. YOC has created the sites ... with Adnams on The Pink 'Un site, regional department store Palmers in Great Yarmouth has signed up ...

AOL cuts 100 jobs with more redundancies set to be announced

Earlier this year AOL cut 700 staff prior to the arrival of Armstrong from Google who is seeking to reinvent AOL as a digital content company. The job cuts this year are the latest in a long line of pink-slip (P45) losses that stretch back over a decade. The cuts have claimed almost 15,000 jobs at AOL as its ...

Cadbury takes pop-up store concept into digital channel

of coloured chains and the Breast Cancer emblem, the pink ribbon. ...

Katie Price undie range axed by Asda following poor sales

'. The programme was broadcast while Price was promoting Asda's Tickled Pink breast cancer charity. Shortly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.