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Vanish creates world's biggest bra for breast cancer awareness

proud" to be supporting "wear it pink" day, which it will be supporting through on-pack and Facebook ... activities." 'Wear it Pink' raised 2.5m for breast cancer last year by getting thousands of people to wear a pink item of clothing and donate 2 to the charity. Last month, Beta released a campaign ...

Adwatch (11 May) - Top 20 recall: Cushelle takes the soft approach

The toilet-tissue brand has too much pink and purple and not enough brown and yellow..... It has relaxing music that conjures up that comfortable feeling you get when you use Cushelle. It is pink ...

Dove deodorant launch bolsters beauty appeal

-on formats, is presented in glittering pink-and-white packaging to highlight the use of 'beauty minerals ...

CREATIVE STRATEGY: Soap & Glory lightens the January blues

for "under eye dark circle remover" but the pink and yellow packaging caught my eye, and the copy brought out ...

Helen Edwards on Branding: Whose brand is it anyway?

of a classic'. - In 2009 Converse launched its Rock Collaborations line, featuring Pink Floyd, Ozzy ...

Andrex updates packaging for coloured toilet rolls

using more a natural-looking colour palette for its yellow, blue and pink Andrex toilet tissue packets ... new variants, Aqua Spray, Natural Pebble and Pink Blossom. ...

The Marketing Profile: Elizabeth Fagan of Boots

to the time when electric blue mascara and hot pink lipstick were last in vogue.

The Marketing Profile: Phil Thomas of Reckitt Benckiser

(slightly) pink Porsche ...

Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers

behind the power brands'. Its old text logo was replaced by a pink kite device containing the letters 'rb ...

Top 10 puppets in advertising

that children are monsters. In one ad from the 1980s, the tall Pink Monster dreams that Monster Munch crisps ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.