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CAMPAIGNS: Summers is winner in the sexes battle - Consumer PR

10 Mar 2000 | by BEN BOLD

. His co-presenter, Erika North, joined Jono in the window wearing a pink chemise. A web ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

liveried cabs. The taxis, which are covered in the FT s trademark pink newsprint, are good publicity ...

CAMPAIGNS: PUBLICITY; Media flocks to Benetton launch

01 Nov 1996 | by TOM DAWN

dozen live sheep dyed green, blue, and pink, which arrived with their stewards in a pink Cadillac ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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