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TfL's Chris Macleod on marketing's battle against Olympic gridlock

greater standout in a media landscape packed with images of athletes. Neon pink London 2012 signage ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

is on the wall in more ways than one. Glance up as you enter the store and you see a mural with pink, girly type ...

Helen Edwards on Branding: Whose brand is it anyway?

of a classic'. - In 2009 Converse launched its Rock Collaborations line, featuring Pink Floyd, Ozzy ...

Musicians form lobbying group to protect their interests from record labels

LONDON - Musicians from bands including Pink Floyd, Radiohead and Blur have pooled together to form.... The FAC's most high-profile member is pop star Robbie Williams. Other members include Pink Floyd drummer ...

Sony Ericsson launches pink handset for breast cancer charity

LONDON - Mobile phone operator Sony Ericsson has launched a pink handset to mark the start of its...The new W595 Walkman phone will be pre-loaded with a pink ribbon screensaver and wallpaper as well ... people understand the risks of breast cancer. The company, which will donate 5 from every pink handset sold to Breast Cancer Care, will also hand out pink ribbon pin badges with every phone. Murray Lindo ...

Start creates branding for private jet operator

with the signature regal purple-pink to allow Jet Republic to stand out against the competition. Start has also ...

Ford Fiesta ad uses modern design to target women

LONDON - Ford has kicked off a pan-European campaign to launch its - very pink - new Ford Fiesta...of the new pink Ford Fiesta. The real car then emerges from behind the TVs and drives off. Credits ...

Video: Ford tries to pull women with new Fiesta ad

. The ad, created by Ogilvy, features a pink Fiesta.

Ford puts emphasis on women for Fiesta push

Ford launched the Fiesta, which it claims is the UK's biggest-selling retail vehicle, in 1976. It is now concerned that the model does not have sufficient appeal to women and younger drivers, and is launching a campaign featuring a pink Fiesta that carries the line 'This is now', as well as Ford ...

Feminisation of brands

of the female audience. 3 Don't patronise them The startling prevalence of pink products, fruit beers, Barbie ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.