TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
greater standout in a media landscape packed with images of athletes. Neon pink London 2012 signage ...
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Flack's Week: 17 February
17 Feb 2012
... Flack in Pictures The Channel 4 press team treated Victoria Station to this vision in pink ...
Breast Cancer Care trials 'hard-hitting' ad approach
31 Jan 2012 | by Matthew Chapman
Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning
TfL launches 'Get Ahead Of The Games' ads
30 Jan 2012 | by Gemma Charles
our city will be, of course, to use public transport." As well as the ad campaign, new pink ...
Government kicks off £11m workplace pensions campaign
23 Jan 2012 | by Sara Kimberley
feature toy people talking about pensions while building a staircased block. A woman in pink at the bottom ...
Locog 'London 2012 Festival' by McCann London
02 Nov 2011
The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...
Vanish creates world's biggest bra for breast cancer awareness
28 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
proud" to be supporting "wear it pink" day, which it will be supporting through on-pack and Facebook ... activities." 'Wear it Pink' raised 2.5m for breast cancer last year by getting thousands of people to wear a pink item of clothing and donate 2 to the charity. Last month, Beta released a campaign ...
Ask Jeeves ties up with charities
03 Sep 2010 | by Sarah Shearman
and will donate 50p for every user who sets a pink theme on their homepage. The butler Jeeves will be wearing a pink tie for the month, rather than the characteristic red one. Sarah Bartlett, Ask Jeeves marketing ...
Agencies line up for Breast Cancer Care account
08 Jul 2010 | by Campaign staff
last year, it appointed Iris to handle a campaign surrounding its "Pink Fridays" activity, which ... and the search engine Ask Jeeves. It has also teamed up with William Hill to promote its "Pink Fridays" campaign. ...
Breast Cancer Campaign calls UK advertising review
29 Apr 2010 | by Matt Williams
, including the "wear it pink" event that asks sup porters to wear any pink item on a designated day each ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
