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Think BR: Are you managing what you measure or measuring what you manage?

often focus on the 'pink and fluffy' aspects of the customer experience in an attempt to delight ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

is on the wall in more ways than one. Glance up as you enter the store and you see a mural with pink, girly type ...

Brand Health Check: BHS

shoppers have to venture through racks of pink nighties and lilac anoraks to get there. Sir Philip Green ...

Comet sold for £2

in pink, green and blue pastel-coloured uniforms to give them a relaxed and younger appearance. The new ...

Westfield launches Facebook campaign to explore history of Stratford

The competition, created by Story Worldwide and entitled 'Create your Take', invites users on Westfield's Facebook page to share their opinions about "East End classic" events, songs or locations. Users have to upload imagery associated with East End classics, which include the song 'Lily the Pink ...

Katy Perry launches fragrance called Purr

Pop singer Katy Perry has donned a pink and purple latex catsuit to promote the launch of her debut

Comet re-brands to emphasise retail experience

, Comet will launch a new, softer logo, while staff will be kitted out in pink, green and blue pastel ...

Next Kate Moss range for Top Shop to be the last

to snap up must-haves such as a blue, floral print teadress or a dress featuring a pink panther paw print ...

Helen Edwards on Branding: Whose brand is it anyway?

of a classic'. - In 2009 Converse launched its Rock Collaborations line, featuring Pink Floyd, Ozzy ...

William Hill hunts agency for ad account

'Pink Fridays' campaign. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.