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LONDON - Fifty-year-old restaurant chain Pizza Hut is temporarily changing its name to Pasta Hut...Although it plans to keep the same number of pizzas on the menu, from this week Pizza Hut ... will change their signage immediately. Pizza Hut marketing director Claudia Nicholls-Magielsen said ... ' designed to 'get people to feel differently about Pizza Hut'. The name change will be supported by a ...
LONDON - Pizza Hut is to re-position itself away from fast food as part of rebranding plans...added that Pizza Hut s image had suffered due to its ageing estate, much of which was built 25 to 30 ... will be reviewed in line with this strategy. Pizza Hut does not publish UK-specific sales figures, but Wood described 2006 as a challenging year, although 2007 had been better . He added that Pizza Hut ...
Four agencies have been shortlisted for Pizza Hut's £13 million ad account..... W K won the Pizza Hut business from Abbott Mead Vickers BBDO in February 2005. ...
LONDON - Pizza Hut's plan to temporarily change the name of some of its restaurants to Pasta Hut...The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut ... it hard to believe it won't cause confusion and dilute the strength of the brand.' Pizza Hut's marketing ...
LONDON - Wieden & Kennedy has resigned the £13 million Pizza Hut account, calling time on its three..., Pizza Hut s UK franchise partner, sold its 50 per cent stake back to its US parent Yum! Foods. During ... had a great relationship with Pizza Hut over the last three years but we feel that moving forward we re not the right agency partner for them. We ve discussed this with Pizza Hut and decided to part ...
LONDON - Pizza Hut is investing in cinema advertising to reposition its restaurants as family...The chain has secured exclusive rights to the family gold spot in cinemas, meaning Pizza Hut ads will run before all family films for one year. Its activity will begin around the UK premiere of Shrek ... . The sponsorship will be supported by activity in cinema foyers and money-off coupons. Pizza Hut is also ...
LONDON - Domino's has stepped up its competition against Pizza Hut by trademarking the names...Rustica'. It is no coincidence that in August Pizza Hut US began testing pizzas of the same name ... includes names used by Domino's and other companies in other countries.' A Pizza Hut spokeswoman responded by saying it was 'flattered that Domino's is using Pizza Hut innovation in the US as inspiration'. However ...
, crisis communications and community affairs. Pizza Hut s PR budget is thought to be in the multi ... -president of PR for both Pizza Hut and Taco Bell s parent company Tricon Global Restaurants. Both chains ... DALLAS: Two leading fast food restaurant chains are beefing up their PR operations. Pizza ...
Pizza Hut and Domino's....range has been voted tastier than Pizza Hut and Domino's in blind taste tests. The Takeaway range differs from most other frozen pizzas because it has a fresh dough base. A spokesperson for the brand ... In a six-week press campaign starting on 9 October, the Schwan's-owned frozen pizza brand will run ...
LONDON - Pizza Hut has shortlisted Abbott Mead Vickers BBDO, RKCR/Y&R, MCBD and M&C Saatchi...The previous incumbent, Wieden Kennedy, resigned the account last month. It had held the business for three years, having won it from Abbott Mead Vickers BBDO. The review, which is being overseen by Pizza Hut marketing director Hugh Wood, comes ahead of a relaunch intended to position the brand away ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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