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Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery...Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery Campaign: Friends ... 1998 Budget: Undisclosed The Brief Pizza Hut has data on around 650,000 customers ... the majority of Pizza Hut Delivery s units are based. The brief was to convey that Pizza Hut Delivery ...
Wieden Kennedy has won the £10 million Pizza Hut account following a four-way pitch against ... will break in six weeks and ads will focus mainly on TV and radio. Pizza Hut will also continue to sponsor ... this year." The creative account move follows a recent review of all of Pizza Hut's marketing partners ...
LONDON - Pizza Hut's chief marketing officer Hugh Wood has resigned from the business after two...His departure comes after he finalised the plans for Pizza Hut's re-brand following ... -way pitch. Wood joined Pizza Hut in July 2006, replacing Martin Pugh, having held various senior marketing ... projects at Pizza Hut, such as the launch of the online ordering service, the introduction of a new ...
The current Pizza Hut ad campaign is remarkable for many things, but the most interesting among...to have been two opposing voices in Pizza Hut's advertising over the past 10 years or so. One says 'show me cheese'; the other, 'it's a fun place'. One sells Pizza, the other, Hut. In the latest ads ... . I am sure this is the right sort of territory for Pizza Hut; we parents will always appreciate ...
The high-street chain is struggling to convince consumers to 'hit the Hut' rather than rival...With health and wellbeing high on the consumer agenda, Pizza Hut, with its cheese-heavy pizzas ... of marketing director Martin Pugh earlier this month after less than a year has put the Pizza Hut brand ... and intensified activity from existing players, consumers have a wide array of choices. Pizza Hut is being ...
LONDON - Fifty-year-old restaurant chain Pizza Hut is temporarily changing its name to Pasta Hut...Although it plans to keep the same number of pizzas on the menu, from this week Pizza Hut ... will change their signage immediately. Pizza Hut marketing director Claudia Nicholls-Magielsen said ... ' designed to 'get people to feel differently about Pizza Hut'. The name change will be supported by a ...
LONDON - Pizza Hut is to re-position itself away from fast food as part of rebranding plans...added that Pizza Hut s image had suffered due to its ageing estate, much of which was built 25 to 30 ... will be reviewed in line with this strategy. Pizza Hut does not publish UK-specific sales figures, but Wood described 2006 as a challenging year, although 2007 had been better . He added that Pizza Hut ...
Pizza Hut is to tap into the student fast-food market with the creation of a low-cost restaurant...The outlets are being trialled in three student centres: Brighton, Gosport and Newbury. According to insiders, should the trials prove successful, Pizza Hut will roll out the concept across the UK. The PHQ ... is on the brand's takeaway and home-delivery services. Pizza Hut currently targets students by offering all NUS ...
LONDON - Pizza Hut's plan to temporarily change the name of some of its restaurants to Pasta Hut...The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut ... it hard to believe it won't cause confusion and dilute the strength of the brand.' Pizza Hut's marketing ...
LONDON - Pizza Hut is to tap into the student fast-food market with the creation of a low...The outlets are being trialled in three student centres: Brighton, Gosport and Newbury. According to insiders, should the trials prove successful, Pizza Hut will roll out the concept across the UK. The PHQ ... is on the brand s takeaway and home-delivery services. Pizza Hut currently targets students by offering all NUS ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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